“I’m going to catch hell, I know it”
- Catch Hell Blues by The White Stripes
Graphic Design and Organic Marketing Study of Jack White’s Gig Posters.
This project explores the intersection of fan engagement, grassroots marketing, and strategic digital rollout in the context of concert poster design. The goal was to create a speculative gig poster for Jack White—an artist whose visual and sonic aesthetics heavily influence modern rock branding—and to leverage organic marketing tactics to increase the likelihood of the design being seen by him or his team, Thirdman Records
Planning
& Concept
Development:
1. Research & Aesthetic Analysis
• Studied Jack White’s historical branding, Third Man Records’ design ethos, and past tour poster styles.
• Identified key visual motifs: bold color contrasts, vintage typography, and analog-inspired textures.
• Established a concept that aligned with White’s mystique and storytelling approach.
SUBJECT: Jack White No Name Tour 2025 in Kansas City at Uptown Theatre 4.4.25
2. Design Execution
• Developed a poster composition that balanced hand-done textures with high-contrast graphic elements reflective of White’s signature style.
• Integrated subtle nods to his lyrical themes, visual branding, and artistic persona to create a cohesive, recognizable piece.
Marketing &
Rollout
Strategy:
1. Social Media Positioning & Community Engagement
• Designed the rollout to mimic an organic discovery process, leveraging strategic posting times and platforms where White’s team and fanbase are most active.
Used Post Scheduling to release Reels and Posts at the same time for 6 consecutive days on Instagram.
• Used hashtag stacking (#JackWhite, #ThirdManRecords, #GigPoster) to optimize discoverability.
• Shared progress shots and breakdowns to encourage audience interaction and engagement.
Teaser time lapse reels posted in the morning and a reveal of the new design posted later in the evening that same day.
2. Targeted Outreach & Network Amplification
• Posted in relevant music, design, and vinyl collector communities to reach an engaged audience with high crossover potential.
Instagram and various subreddits.
3. Post-Rollout Assessment & Reflection
Simplifying a hype process into bite sized pieces is a great formula. This style of posting could be used for a tour or album announcement or exclusive merch drop.
Like what you see?
Inspired by the raw energy and visual storytelling of Jack White’s music, this project is a testament to bold design and timeless rock aesthetics. If you’re looking for striking, high-impact artwork that captures the essence of an artist or event—let’s talk!”
For Anyone Affiliated with Jack White, Thirdman Records, or Uptown Theatre:
First of all, hello. Second, let’s make something cool together. Third, seriously, email me asap as possible.
-AF
