AF Logo Details
With a passion for traditional brand imagery, referencing archival monograms was step one in creating a logo that feels uniquely historic.
Utilizing spacing and a balance of curves and sharp angles allowed the AF lettering to encapsulate every letter featured in ‘Real Fake Art’
Cautiously Consistently Cringey
Over the years I have found it easier to lean into the homophone my last name provides than to try and ignore the pun. Hence the consistent social media handle.
With abbreviations ruling communication, utilizing the double entendre in phrasing has become easy AF.
Freund - pronounced friend. Social media handle implies I am a friendly dude.
AF- My initials. Conveniently AF is used at the end of a phrase often to imply ‘as fuck’.
